Futures suddenly tumbled just after 9am ET, when Bloomberg blasted a report from the Information, according to which Microsoft has lowered expectations for how quickly it can get customers to spend money on newer AI products, known as agents, after many salespeople missed sales-growth goals.

Corporate customers have complained that it’s hard to measure the savings from using AI technology and that it can be difficult to get the AI to work perfectly in certain cases. This is important for those trying to quanity the IRR from AI: it appears to still be at or just above zero.

According to the report, multiple MSFT divisions lowered how much salespeople are supposed to grow their sales of certain AI products after many of them missed sales-growth goals in the fiscal year that ended in June, according to two salespeople in Microsoft’s Azure cloud unit; they added that “It’s rare for Microsoft to lower such quotas for specific products.”

Microsoft is adjusting to resistance from companies to pay more for AI, but AI has been a major boon to Microsoft’s business, thanks to new spending by AI firms and Microsoft’s sales of AI software.

The news hammered both MSFT…

… and spoos, which instra-tumbled about 40 points on the report.